Live Fish for Brewer

Game Type: Nationally distributed, Instant Win Game for a leading beer brewer using “live” fish as the delivery medium to affix the winning game pieces.
Prize: (1) Grand Prize - $1,000,000; (109) First Prizes - $1,000
Promotion Watch’s Role:

• Coordination of Promotion Watch Field Agents with Department of Natural Resources personnel and/or professional sports fisherman
• Tag and seed “live” fish
• Release the fish in designated lakes throughout the U.S.
• Random Seeding of the winners

Size/Distribution: 110 winning “live” fish of 9 different species in 55 lakes in 19 different states.
Odds of Winning: Depended on the number of people fishing, the number of fish in each body of water, and the fishing conditions.
Geography (States): United States (except California and Maui County, HI)
Unique Challenge: In 2003, Promotion Watch was the first Promotion Security company to randomly seed a “live” animal. Part of the challenge consisted of Promotion Watch Field Agents assuring that the correct species of fish was being tagged with a winning game piece for the designated lake.