Kellogg’s Pop Tarts Freeze ‘em ‘n Win Game
Game Type: Instant Win Game using temperature-sensitive foil and a printed winning game piece
Prize: American Idol Collectible Trading Card set; 5,000 winners
Promotion Watch’s Role:
- Draft Official Rules
- Bond and Register the promotion
- Print Security of the printing of the winner game pieces
- Random Seeding of the winners
Odds of Winning: 1:2,940
Geography: Fifty (50) United States and District of Columbia
Unique Challenge:
- Assuring control of the winners using the special temperature-sensitive foil wrap and affixing a winning game piece during short production runs of winning products
- Random seeding of the winning products during the production run of promotional SKU’s at three different promotion facilities